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Our next content marketing example uses both publishing placements and social media to get the audience’s attention. And not engaging your visitors means you’re losing money. Using Google’s Street View and Google Places, the user could visualize the path that the kiss took to get to its target. Recommended Resource: Need to jumpstart your content marketing results? Also, 65% of marketers struggle in writing engaging content. As we mentioned in our guide to social media and SEO, social shares can help indirectly with search ranking, which in turn helps with lead generation. Use the answers to these questions to create a list of relevant topics that can offer your readers valuable advice and essential information that can inform their decision making Doing so will also help establish your brand as a thought leader. The app allows users to check the local toilets around their local area to see if they are clean or not. So it’s no surprise that many companies have focused social media content to wow their audiences. Buffer’s one of our favorite content marketing examples, due to their three-pronged content marketing strategy. They asked female graphic designers from 18 different countries to retouch a photo of a woman to “make h… GEWhen you’re looking for inspiring B2B content marketing examples, GE is a great place to start. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. However, this subject as well as your input on it, has made me really feel that I should. One is a call to save the date for the event, and the other is a call pushing them to sign up. Find the right influencers for your market or industry, and make sure that they have a following that can benefit your brand. Today, Blendtec’s YouTube channel has more than 885,000 subscribers, and the campaign’s still going strong, with videos regularly attracting hundreds of thousands of views. So far, it’s been shared more than 10,000 times. When you repost this content, you are showing your leads and customers what others think about your brand while showing the customer themselves your appreciation for their business. So what can you and your marketing team learn from Make-A-Wish and Batkid? The app itself is also interactive, which allows consumers to take part in the content experience themselves. Sales Promotion 4. Promotional messaging, or “promos” are messages sent with the intent to sell, upsell, or advertise a product, business, or service. 7 of the Most Creative Sales Promotion Popup Examples We’ve Seen. It must be working, because the company’s got 1.3 million followers on Twitter, and the same on Facebook, and the app’s been downloaded hundreds of thousands of times. Examples of event email promotion Synapse: Counting Down the Days. It’s an integration product that helps bring together separate channels, allowing marketers to create a unified social experience. This time around, the company’s in the spotlight for using user-generated content to boost its brand on Instagram. Video views on YouTube range from tens of thousands to millions, while the perception of the brand remains overwhelmingly positive. Here are a couple more examples of this type of content marketing. Learn more about our. It’s about creating content that appeals to and attracts your target customers, then promoting it—nothing more, nothing less. https://coschedule.com/blog/best-marketing-campaign-examples Ever feel like you’re running out of ideas for your content marketing campaigns? https://www.metrilo.com/blog/ecommerce-content-marketing-examples Though there are links and CTAs to the Acorns site throughout the blog site, the content is not product-focused. Promotion is the step where most companies fail at content marketing. They are simple, creative, and entertaining, proving that a minimalist approach can do the trick. Since the Switch was a global product, Nintendo needed to get the word out about their new console on a global scale. By focusing on consistent branding, you can make sure that your business is communicating one clear message across all campaigns. I love these because they look so real and organic so they perform really well especially on social and they help establish more credibility for the brand. TrustPulse But when they start to slide towards the overly-promotional end of the scale, it starts to get a little dicey. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. SMS advertising is incredibly effective because, while emails can sit unopened in an inbox for hours—or worse, sent directly to the trash or spam folder—90% of SMS advertising is read within just three minutes of being sent. Lush combines a range of content marketing techniques to reach its audience, which is why it’s hard to put it in just one category of content marketing examples. Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. Backlinks: 1,730 backlinks from 816 referring domains. Here is an Instagram post anticipating the launch of the Nintendo Switch. This year, Shutterstock has made the resource interactive, including not just images, but video and music. They can be a great way to share news and engage customers. Do NOT use keywords in the name field. In all cases, the poster must clearly disclose their financial or personal connection if … Packaging 8. In this example, the thumbnail is of the keynote speaker, Michael Agaard, very … Practical tips to boost your site conversions. Here’s another content marketing example that underlines the importance of knowing your audience and delivering the content they want. IsItWP The #GEInstaWalk also offers an excellent example of how businesses can create branded hashtags to encourage user-generated content. Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing. Though this may not seem like the most exciting product to sell, Hootsuite had a little fun with their marketing to create a viral video that fans and followers loved. However, this video goes far beyond just that. By asking people to share the product with someone they know, the campaign also worked to make an emotional connection with its consumers. Check out how (and why) you should create a LinkedIn business page. Promotional Marketing Examples. You can use social media, blogging, email marketing, and other types of content marketing to get the word out about your favorite local charity or organization. Rather than discussing how great Acorns is, it provides relevant and realistic advice about how readers can take control of their financial future. Whether you work to personalize your messaging or just want to do something out of the ordinary with your content story, it’s essential that you keep your audience in mind when developing content ideas. One of the ways it shows that dedication is via an online publication known as The Search. And most people who use it know it’s effective. Other Forms of Promotion. These marketing examples from the business world will help you find new ways to get creative and create your own inspirational content marketing to win leads and sales. Your email address will not be published. Content marketing is not about expensive and elaborate campaigns. A page one spot for that keyword phrase, and a heck of a lot of goodwill! This multi-channel approach helped them get the word out about the cause while sharing this one child’s once-in-a-lifetime experience. While you may have a blog housed as a page directly on your site, you can still take some tips from Grow from Acorns on how to blog effectively. This clever video is one of the best content marketing examples. But the particular campaign we are going to look at, which got its start in Australia is 2011, is still going strong today. Individuals could personalize their own bottle with their name on the Coca-Cola website or look for their name (or a friend’s name) on a bottle at the gas station or supermarket. Email Marketing vs. Social Media: Is There a Clear Winner? This silly app was the perfect way to connect with customers about a real problem they face that is relevant for the brand to address. It supports that with a content hub called The Journal. Burberry is known for some of the best content marketing examples for a luxury consumer brand. And each stands out from the other written content by utilizing an icon or a bold color. Creating a link round-up post – like the example above by Tor Refsland – doesn’t take very long, but it does pay off big when it comes to content promotion. As you can imagine, the campaign was also an emotional one. GE combined the campaign with influencer marketing, getting six Instagram influencers and several superfans to do the #GEInstaWalk. You can unlock this powerful technology 100% free when you purchase our OptinMonster Pro plan. Images are the lifeblood of social media. This app aims to help people find clean bathrooms when they need them, so it’s also pretty practical. We’re going to start this list with one of the best content marketing examples from a big brand – Coke. Share. Grow from Acorns offers a space where the brand publishers provide a wealth of valuable articles for their target audience. Promotional content is an endorsement by someone with a financial or close personal connection to what they're endorsing. Intrepid Travel’s all about small groups, big adventures, and traveling responsibly. GE’s long been known for taking what some might see as a dull business, and bringing it to life, and this Instagram content marketing campaign is a perfect example. We’ll also provide you with some key takeaways to help you learn how to apply these tactics to your own content marketing strategy. Promotional Emails That Launch Products. WPForms Sarah Peterson is a co-founder & CMO at FLIGHTFUD, and an executive marketing consultant with a proven track record of driving rapid growth for eCommerce and SaaS clients. There’s no point building an audience if they don’t convert. It is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. WPBeginner Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted. The stats result was 8 million page views of GE’s Instagram page and 3,000 new followers. 87% of B2B marketers practice content marketing to produce more qualified leads. Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others. October 22, 2020. The “Share a Coke” campaign gives every Coca-Cola lover the opportunity to personalize their drink. There’s just one problem: content marketing can be seriously hard work. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Though you may not have the same advertising budget as Coca-Cola, you can still take a few things from this popular campaign. Marketers can learn a lot from this video. Content marketing, in my opinion, is the next big thing for B2B business growth. That’s why we’ve written this article. If you work to support local causes, why not get your customers involved? If you’re running content marketing campaigns, day in, day out, it can be hard to consistently come up with new ideas and keep the momentum going. Again, this is one of the best content marketing examples that might seem out of reach for a smaller business. When you avail content marketing services, the writers will write precious write-ups for the website which will engage more visitors to check your websites and that will increase traffic to the website. Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones. If you don’t have the time or staff to dedicate to creating consistent content that converts, then it may be time to call in the experts. But what does it take to make pieces of content that stand out in the crowd? Appealing to your target buyers’ emotions is always a great way to establish a connection and build a relationship. Buffer now has four blogs, including the Transparency blog and Open blog, where they have shared business ups and downs over the years. But according to my experience, the consistently producing quality content brings more traffic to a website. As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. Any other special deals, like buy-one-get-one, refer a friend, coupons, and promotional codes. Even if your business isn’t a global brand, you can still learn from the best content marketing examples like the Nintendo Switch campaign. It can really be a headache if you don’t know where to start and how to do it. However, you don’t need to work with influencers to utilize user-generated content as part of your marketing strategy. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. When you’re looking for inspiring B2B content marketing examples, GE is a great place to start. Their messaging was also consistent across channels and locations. They co-hosted a giveaway with ani ramen, a restaurant in the next town over, and the winner would receive $100 for a dinner date night. One reason why this app and the resulting campaign is so effective is that it gets people talking. MonsterInsights Rip Curl bills itself as the “ultimate surfing company”. The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about their success. SeedProd The “Share a Coke” campaign touched on something significant for consumers – personalization. It’s important to keep your visual branding and messaging consistent across all campaigns and all channels. You may also be interested in this article for more B2B lead generation strategies or this helpful post on 5 B2B email best practices you need to try. Thanks for the instructive page. Blenders might not sound that interesting, but they become a heck of a lot more so when you put weird stuff in them. In the end, these individuals provided a unique look at what it’s like behind-the-scenes at General Electric. Email personalization can go a long way in helping your consumers feel special and appreciated. What do they need help getting started with? 30 Text Message Examples for SMS Promotions. Thanks for sharing this valuable information with us. WP Mail SMTP That campaign went viral, resulting in sales of 250 million bottles and cans across the summer, or equivalent to just over 10 for every person in Australia. ADVERTISEMENTS: Some of the most important forms of promotional activities are as follows: 1. It benefits in trust building with the audience, traffic generation and higher chances of those leads generating qualified business. Top Of Funnel Content Marketing Ideas The top of the funnel is where you begin to establish a rapport with the visitors who have landed on your site, hopefully by way of organic SEO and smart PPC and SEM programs . What challenges do they face? Coca-Cola followed up the printed and social media campaigns with video serious that showed friends getting together and sharing a Coke with their name on it. Category : Beverage Company Online Promotional Advertising Example Heineken is the world’s most well known brewer. Oh yeah, and don’t forget to have fun! 5. One of the best examples of content marketing effort is that of Make-A-Wish Foundation. In fact, based on a study by Zazzle Media, 60% of businesses find it hard to consistently create new and high-quality content. Let's have a personal and meaningful conversation. And if your content is not engaging enough, then you will lose audience and eventually, potential customers. When Zendesk realized people were searching for Zendesk alternatives, they basically hijacked the keyword phrase, creating a mini-site and video optimized around it. Sponsored content and influencer marketing. Then, we’ll go through 7 effective content marketing examples … It’s America’s biggest consumer magazine, going to 22 million households. Really among the very best things I’ve found on the web lately. With more than 1 million Instagram followers, the company must be doing something right. SMS Marketing Examples. Grow from Acorns is the perfect example of a branded blog that provides valuable content for its readers. In addition to the documentary, the foundation had an entire, When you think of social media influencer marketing, your first thought is probably not General Electric. But there’s one final thing to remember. But by far one of their most interesting digital marketing campaigns was the Burberry Kisses. As a content marketer, building an emotional connection with consumers is another tactic that you can borrow from this Coca-Cola campaign. Charmin used their social media channels to promote their Sit or Squat app. About The Author. Let’s start with Blendtec, whose viral videos prove there’s no such thing as a boring industry – if you can tap into what hooks your audience. The Burberry Kisses campaign was a fun and innovative idea that consumers took to. In addition to teaching and coaching via SuperSimpl, I send a weekly email newsletter with the best digital marketing And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. Free content like eBooks, white papers, guides, infographics, and more. Heineken is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. On Buffer’s own blog, the company concentrated initially on writing for the people who influenced their customers, producing high quality, and highly shareable, content. From their social media posts to massive billboards, Nintendo maintained consistent visual branding. While doing that, you need to give prospects a valid reason to sign up for your email list, be it the content of your weekly newsletter or early access to your sales before anyone else. Today’s marketer knows that content is king. Rolex proves this by conveying the quality and timelessness of its brand through excellent photography which radiates quality. One such example is City Workshop Men’s Supply Company, a menswear store in West Orange, N.J. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. Zomato is a restaurant finder mobile app available for 24 countries. They either think their job is done when they've built it (but no one comes) or they put it on their social channels and wait for the accolades (and conversions) to roll in. The blog provides a range of different resources that are all relevant to their target audience. Do not miss this chance to nurture leads with valuable content. The best news is that each of those content marketing examples comes from a small business—not a media giant. This approach to investing is ideal for anyone who doesn’t feel like they have enough money or time to invest, but they still want to be work toward building wealth. We’re not talking about washer-dryers and vacuum cleaners, but about the company’s other business: wind turbines, jet engines, locomotives and so on. You can use OptinMonster’s marketing software to: And that’s just the start. I am so amazed with the quantity of research study you take into it. That growth hacking strategy helped Buffer attract their first 100,000 users. Superdrug wanted to raise awareness around body image issues. With its #GEInstaWalk campaign, GE invited six Instagram influencers and a few fans to tour their manufacturing facilities and share their experiences. Acorns Investment is a popular investing app that helps you round-up your spare change from debit card purchases and invest these small amounts of money over time. Email. Public Relation 6. Then they could send that virtual kiss to another person located anywhere in the world. How can you turn a promotional post into a quality article that can be used for months to come? Share. When launching their Switch console, the video game giant used multiple marketing channels to generate excitement for the new console and announce its launch. Hootsuite’s Game of Social Thrones Video. https://www.constant-content.com/.../2018/03/examples-social-content However, GE provides one of the best content marketing examples for B2B brands. Any other special deals, like buy-one-get-one, refer a friend, coupons, and promotional codes. Pin. And GE was pleased with the results. Free content like eBooks, white papers, guides, infographics, and more. https://www.wordstream.com/blog/ws/2020/10/13/sales-promotion-examples Before you even start thinking about things like social media marketing or PR, there are a few things you’ll want to do on your own websiteand with the content you produce to make promotion as easy as possible in the future. The young boy Miles was fighting leukemia, and his wish was to become Batman. Not only does this help you spread brand awareness and provide more support for the worthy cause, but in the process, you can connect with leads and customers who care about the community. Thanks so much for sharing, Lauren! Unsurprisingly the campaign soon rolled out to other locations. https://contentmarketinginstitute.com/2016/06/writing-examples-tools-tips Here’s a recent example where Glossier has reposted a complimentary tweet from a fan on its Instagram account: Glossier also showcases its latest Instagram content on its homepage, as another way to attract its customers. A sponsored content campaign may also run through a specific influencer’s account. According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. If you don’t have the time or staff to dedicate to creating consistent content that converts, then it may be time to call in the experts. Finally, here are some content marketing examples from the business world that are a little bit different. I’ll be providing examples of the many types of promotional emails throughout this guide and at the end. It also improves engagement with targeted audiences. Also, promoting interactive experiences is an effective way to not only gain your audience’s attention but get them involved in the experience. Informational content is somewhat similar in intent: it serves to keep already interested parties within your marketing funnel. The nine-month content campaign was hugely successful, resulting in a record-breaking number of new signups. In particular, it’s used video to inspire its audience and to show off its brand values and personality. The results were spectacular: And it was done without any paid advertising. That’s when they came up with the idea for this video – “Game of Social Thrones”: Hootsuite takes it to the next level with their Game of Social Thrones video. It’s yet another example showing that so-called “boring sectors” can still wow their audience. And they share their best content via a regular email marketing strategy. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter. Instead, it educates and informs the reader so that they can make better decisions about their finances. This campaign revolved around their line of beauty products and had a simple premise – you could send a virtual kiss to someone you know after virtually choosing a lipstick. It gets the attention of Hootsuite’s audience with fun and creative messaging and effective visuals that pay tribute to the popular TV show. . I kinda relate to your thinking about how content marketing increases sales. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. After interacting with your content marketing, the consumer becomes a bit more invested in your brand and the products and services you sell. Are you ready to be inspired with these cool content marketing examples? Unleash the power of OptinMonster on your website today! For a brand that’s been around since 1937, Old Spice is doing great at staying in touch with its market. Similarly, the need to connect with others is one that every person experiences, so finding ways to tap into that is a surefire way to content marketing success. Only instead of the warring kingdoms, their video shows the different social media channels. Required fields are marked *. Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. By appealing to the audience’s emotions and desire to connect, they captured their target consumers’ attention, making sure that the Burberry brand would be in the back of their minds the next time they wanted to purchase cosmetics. Coke used personalization to get everybody talking about their brand. This involvement means that they will be more inclined to buy from your brand when the time comes to make a purchase. We featured Glossier in our roundup of abandoned cart email examples. EXAMPLE: Sainsbury magazine is the top cooking magazine in the United Kingdom, with 3 million paid subscribers — a content marketing effort that pays for itself. I wanted to let you know about our powerful Exit Intent® technology that converts abandoning website visitors into email subscribers and customers. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. It is always recommended to keep posting appealing and authentic content on the website to boost the traffic of page over time.

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