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Hi Jimmy, Everyone has done an excellent job in answering your question. Smart move, Kate Farms. He is not trying to sell. The message itself is the same, but there are no obvious visual similarities. Facebook’s Store Traffic campaign objective can help you generate more foot traffic for your local business. A lot of money is wasted on Facebook ads. It is all about email list building first and selling later. No matter what type of photo you use — stock or illustration — it’s important to keep a few tips in mind: It’s also a good idea to include multiple photos in your ads because Facebook will display different images for different users. The images are different; the copy is varied. Here is their top performing Facebook ad  according to their data. Vendasta captured 2,000 qualified leads using this Facebook ad type. These Facebook Ad examples stand out from the rest; they stop users mid-scroll; they are fully optimized for mobile devices; and direct traffic to post-click landing pages. Facebook advertising strategy 1: Convert a proven piece of content into a video or image ad. This ad incorporated all four of them! Make sure that you have clarity on the goals for your B2B Facebook campaign. This is a lead ad, so when users click it, a popup window opens with a lead generation form for prospects to complete. That means the average user saw your ad 2.22 times. But you need to make sure you are always testing and making sure that you are not wasting your money. It is complicated and often confusing. Tips for Using Facebook Ads: Use targeted Facebook ads to drive traffic from Facebook to your blog and website. Ad Espresso decided to run a test between running an email list building campaign that tested the performance between two different campaigns. It also needs to be relevant to your post-click landing page. You can select the store traffic objective for your campaign if you have a business with multiple stores and you've added your store locations to Facebook. To convince visitors to click your ad, you need an outstanding headline that highlights your unique value proposition. Facebook’s experiment with excluding non-sponsored page content from the main newsfeed is likely to make the problem more acute.. What does this mean? Again, this ad leads prospects to a high-converting post-click landing page where they can learn more about the opportunity being offered and request a free program guide. Before we dig into what characteristics and techniques make the best Facebook Ads, let’s briefly review. How to Build a Facebook Ad Funnel; How to Increase Your SaaS Trials with a Facebook Ads Funnel; There are a variety of behaviors you can create Custom Audiences for, including: A) Website Traffic. example of Facebook Dating ads Offer Page: This is the advertiser’s page. All he wants is someone to hand over their email address. Your ad link should always direct traffic to a. Whether you have a free trial or an ebook download, your landing page should match your Facebook ad. It also needs to be relevant to your post-click landing page. Sometimes you can make considerable progress by “hacking Facebook.” Facebook analytics allow you to see how your ads are performing, giving you a chance to make them even better by A/B testing different variations. BizHUMM ranks him as the world's #1 business blogger. They set aside a daily budget of 60 dollars per day, with a total spending cap of 1000 dollars per campaign. You need to be clear on is this this simple question. Instead, aim for a headline around five words, making it clear, concise, and UVP-focused, and then include the remaining important information in the post text or link description. Using words like “scroll” and “get inspiration”. But I digress. Stephanie Mialki is a Content Writer for Instapage. The service promoted their Thryv services with this ad — and look at all of the compelling copy they used: The headline likely does exactly as intended; it entices people. According to the metrics this ad works for the following reasons. If you’re looking for more inspiration, check out our roundup of great Facebook ad examples. The copy could be improved by making it more personalized to the audience, such as “Design made easy: high-quality premium and editorial stock photos from Adobe.”. They use targeted ads to drive Facebook traffic back to their blog site. Why wouldn’t they want to do the same? Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation. New: Benchmark your post-click performance for free. If you’re looking to drum up general brand awareness and give people something interesting to read, in hopes that you’ll get super low CPCs as a result, you might try an approach like this blog post/interview from Wealthsimple . The frequency of an ad is the average number of times a user saw your ad. Best type of images to use according to Nadya Khoja (in a post on Social Media Examiner) are as follows: Focus on creating a sales path that includes awareness, consideration and conversion. To know more please refer to our. Learn More, lead generation (100,000 leads and counting), The 8 Best Instagram Tools for Massive Instagram Growth in 2020, 14 of The Easiest Ways to Increase Sales on Instagram Right Now, Brand awareness (Don’t try and sell here but pique their interest), Traffic (Website, Landing page or Facebook), Conversions (Use targeted landing pages that convert and not just your website). Truth is, Facebook retargeting is often just an afterthought. #2: Set Up a Facebook Ad Campaign With the Traffic Objective Once you’ve installed the Facebook pixel, you can get down to creating your first traffic campaign. 26 Facebook Advertising Examples. Hopefully our Facebook ad examples shed some light on the elements of a top-tier ad. #1: Create Your Store Traffic Facebook Ad Campaign. Best practice can be a murky art and science at the best of times in marketing but there are some tips worth considering. The headline is short, simple, and very matter-of-fact. That comes later. Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. If viewers continue reading the rest of the ad, they learn that their team could do more work in less time by using this software — what business wouldn’t want that? Is it brand awareness, engagement or is it to convert leads to sales. Facebook Ads offers more advanced capabilities. The advertising copy is tempting and is designed to be so compelling that you need to click on the ad. You want to make a big splash for your initial launch (and maybe give your book sales a boost from time to time). With all Facebook Ads, you can target audiences by age, gender, location, interests, and more. Your KPI is strictly amount of times your link was clicked. Every brand has a few pieces of content that drive most of the traffic each month. Boost posts, create awareness, capture leads, drive traffic, grow your likes and many more. Just like your headline, your ad image must quickly capture users’ attention, make them feel something, and make them want to learn more about your offer. 1. You can then view your analytics to see which photo is producing the highest CTR. Finally, they’d read the link description and feel persuaded to sign up for an account because it’s free and instant. Although they offer more cost-efficient clicks and conversions, newsfeed ads tend to get higher engagement rates because they’re a form of native advertising. Hopefully, these Facebook Ad examples will inspire you to create and improve your own. The image portrays the marketing message. When we refer to top-of-funnel, we’re referring to this sales funnel: Running a Facebook page like an ad campaign falls within the 01 Awareness stage. Here’s one that Practical Social Media users in their Facebook newsfeed ad: Take note of how crisp and clear the image is. “Download now”, Include a clear call to action in the copy. Tip: Do you need help with Facebook ads? Facebook Ad Examples Let’s look at some examples of each type of ad. However, they won’t necessarily complete conversions like registering for your mailing list or … If you get the right audience, yes. In both cases, there are a few best practices to keep in mind when constructing your ad copy: Relevance is critical to the success of your Facebook Ads as well. Along with everything above, here are three final fundamental points to take away from this article: Creating a high-converting post-click landing page for your Facebook traffic to visit is integral to the success of your Facebook ad campaigns. The post description includes an engaging call-to-action, asking viewers to comment with an emoji to vote for their favorite meal choice. In August 2013, Facebook collaborated with Shutterstock — the world leader in stock image downloads — to offer 25 million free stock photos to advertisers on Facebook. If you haven’t done so already, your first step will be to go to I also use SumoMe on this site for lead generation (100,000 leads and counting) and sharing buttons. Once they were drawn in by the headline, the image and image text highlight that one of the primary ways Asana helps business teams is by breaking large goals down into smaller, actionable steps. ... FB ads were a success, calculate ROI by dividing the revenue generated from the campaign by the total amount spent on ads. This leaves them feeling like they don’t have a choice — they have to click your ad. Remember, use the traffic objective only if you have little to no pixel events recorded by your Facebook pixel. (This is similar to Ad Rank in Google Ads.). The headline is seven words long — not bad, but they may want to try removing “the” to make it even closer to 5 words to see if it performs better. More importantly, Facebook Ads gives you specific objectives to choose from that meet your specific goals. The headlines don’t match — one says “our,” one says “your,” and the capitalization in “ebook” varies. In this guide, you’ll get access to 26 different ecommerce Facebook Advertising examples across verticals. So it is it important to get the basics right. Just like your Facebook ad copy needs to be relevant to your target audience. Schedule a product demo to learn more. The problem, though, is that the post-click landing page looks and “feels” nothing like the ad. No fluffy campaigns for them. Ryan Deiss and his team at Digital Marketer run an annual conference called Traffic and Conversion. Understandably, Facebook users are likely to get tired of reading the same thing over and over again, and consequentially, your CTR can drop. Facebook ads should always promote something specific — not just your website or your brand as a whole. Here's an example ad and how you would name it: Campaign - Objective: Website Conversion; Adset #1 - Targeting: 18-35 Year, Malaysia old men, Interest: Cooking; Adset #2 - Targeting: 18-35 Year old Malaysia,women, Interest: Cooking; Ad (1 per adset) - Page Post Link Ad With Yellow Background; In this scenario, here's how I could name each item. The more relevant your ad is to your target audience, the higher your 1-10 score will be, and Facebook will treat your ad more favorably. Remember to include a unique value proposition in your headline, an engaging visual, short, and convincing copy. Bidding strategies. This is extremely important for business owners with an online presence. This Shopify ad is a good example of emotional and aspirational appeal. All in one place. Many advertisers on Facebook make the mistake of constantly reusing the same ad copy in all of their campaigns. We’ve put together three campaign strategies to get you started. In February 2015, Facebook introduced an advertising feature in which ads are rated with a relevance score. Several compelling keywords are included in the ad copy, like “free” and “instantly”, and there are many action verbs in every section of the ad — “see” in the post text and image text, “think” in the headline, and “run” and “get” in the link description. Facebook image ads are one of the most popular types of ads because Facebook’s algorithm favors visual content over written content. Because they send interested visitors to a homepage instead. Zenreach uses two of these words in their ad — “your” in the headline and link description, and “free” in the headline. Let’s dive deeper into the specific elements that must be optimized to make your ad worthy of being considered the best and most likely to generate the most leads. In margin ads, there is no post copy, only a headline and link description. The photo's vibrancy and brightness are likely to grab users’ attention as they’re scrolling, and the large, blue “7 Leads An Hour” circle entices them to keep reading. Driving traffic to a “Lead Ad” that captured leads without leaving Facebook. You can also choose to run your ads continually, or on a set schedule, based on when they perform best. Social media advertising is now a core skill that businesses need to master. We’ve also included: Facebook Advertising type; Why the ad works; How to set up your own It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their toolkit. With Instapage, you can create professional post-click landing pages with our 100% customizable templates and designer-friendly platform that is sure to increase your ROI from Facebook ads. Inc.com has him on the list of 20 digital marketing experts to follow on Twitter. Especially if the campaigns you’ve been running haven’t been working as well as you’d hoped. Try the worlds most advanced landing page platform today. It is about building trust and credibility with content not just a special discount offer. Facebook wasn’t seen as a good B2B platform but that is a now  proven to be a myth. https://www.digitalmarketer.com/blog/best-facebook-ad-examples Their focus is very much about leads and sales. Many businesses find that if they want their own fans to see their own content they need to buy Facebook traffic with social advertising. Save yourself time and money by using these Facebook ad tracking tips. So make sure that image and copy work together. Let’s say you’ve created an ad campaign with the objective of driving clicks to your post-click landing page. They used the carousel ad format to show a different listing of properties that prospects can check out. Instead they used their own illustrated image: This was smart on their part because everyone hates seeing that dreaded weak-signal icon on their devices, and they use this feeling to their advantage. And always link to dedicated post-click landing pages. They share the deal people can get if they lease a CRV, and give a date for when the promotion ends. Also they mentioned that for cold traffic campaigns, there’s a hypothesis floating around that Landing Pages blow the socks off of Lead Ads, since Lead Ads only required a “name” and “email” (very little commitment). When it comes to news feed Facebook Ads, there are two locations (aside from the headline) in which constructing the perfect copy is essential: the post copy (which is displayed above the ad itself) and the link description directly below the headline. This is calculated by dividing impressions by reach. Furthermore, 20% of Facebook Ads simply direct traffic to another Facebook page. There’s no message match, which may leave visitors feeling confused and disappointed, and could result in fewer conversions. The call-to-action is subtle yet tempting. What’s more is that this ad sends prospects to a Thryv post-click landing page where they can submit their information and receive their free report. Making your headline too long could cause users to lose focus and attention, and you to miss out on ad clicks. Who could resist improving something that’s not working up to par for them? The Comcast Facebook Ad example uses the link description to make this point even further by bluntly telling people to “Ditch AT&T today.”. The top social media channel that most digital marketers have as their “go to network” is Facebook. See the ad specifications for the Facebook Feed Image ad format, Traffic ad objective. If you want your business to grow and make money, you need to change how you communicate with your customers. Facebook ads are paid advertisements displayed in a user’s news feed, in the right-side margin, or in the Facebook mobile app, displayed natively in the user’s newsfeed like this: (placement outlined in blue). Remember those four best practices for writing your ad copy we mentioned above? This exact Facebook ad generated 83,285 leads at $3.26 each. #3 Traffic Ads for your Book Launch Promotion. For example: if your ad received 10,000 impressions and had a reach of 4,500, you would calculate the frequency by dividing 10,000 by 4,500, which comes out to 2.22. For example, Ball Honda, a car dealership in San Diego, sponsors Facebook ads that drive home the nuts and bolts of how much it costs to get a car. Followed by Twitter and YouTube. Facebook ads enable you to reach extremely specific, interested markets. But Facebook ads come in all shapes and sizes. Learn technical requirements, design recommendations and see an ad example. Entrepreneur lists him among 50 online marketing influencers to watch. If you can’t get the Facebook pixel and tracking set up then you can choose Traffic as your Ad Objective, but you just won’t be tracking the optins to your offer from your Ad. So how are other organisations spending their dollars on social media advertising? These high-quality, engaging photos are perfect for boosting ad performance levels and can be used in all Facebook ad formats. They used this image post as one of their ads: The collage of images adds even more vibrancy and contrast than if there was just one image, and all of the colors coordinate well together. A lot of money is wasted on Facebook ads. The store traffic advertising objective allows you to create Facebook ad campaigns to increase foot traffic and boost sales at your physical stores. AdEspresso shows us that most Facebook advertisers understand this, as 69% of Facebook ads take prospects to a dedicated post-click landing page: Unfortunately, 11% of marketers miss out on lead generation from post-click landing pages. The 11 Best Facebook Retargeting Strategies of 2020 (40+ Ad Examples!) Also, people tend to connect more with images containing smiling faces over those without, due to emotional marketing principles. Although the puppy might be what draws people in, there’s no missing the product, as it takes up more than half the image. Example of Traffic objective for Facebook Ads Facebook will show your ad to those people within your target audience most likely to click on your link, based on their past behaviors. Without Facebook ad tracking, you’re in the dark, throwing money at ads with the hope that eventually you’ll stumble upon the perfect one. 13. Just like your Facebook ad copy needs to be relevant to your target audience. It means you need clicks and conversions when the ads are sending traffic to a landing page, such as your landing pages or Lead ad pop-up within Facebook . Review ad specs, learn best practices & see examples. Tag your URLs. Essentially, it all boils down to one critical question: How do you make the best Facebook ad? Also swipe files are some of the top performing resources that you can create. Here’s and example of a Facebook ad from TD Bank. The top 2 by a significant margin are Facebook and LinkedIn. The headline conveys a sense of urgency, stating “Special Offer,” and uses the action verb, “Save.” The post copy then uses social proof (a customer testimonial) to increase trust in prospects and emojis to draw attention and increase engagement. This is one company that truly understands the importance of having compelling ad copy in both their post copy and link description — and even their headline: Notice how the post copy uses specific, numerical social proof to convince prospects to click the ad. Use Darker background (136% more clicks and 87% submitted their email address), Create visuals with a clear call to action e.g. Real estate Facebook ad examples: Daft.ie – Use carousel ad format. It’s the next step after Boost Post. Traffic means your objective is to send people to your website. This is how the pop up within Facebook looked. Here’s the Facebook ad: See how there’s not much in common? Use these stats to bolster your knowledge about Facebook ads. Since the image is the largest element of your ad, there’s a lot at stake when it comes to choosing the perfect one. They use one of their own stock photos to advertise their stock photo collection! That means you can waste a lot of money fast. 4. According to AdEspresso when the costs were added up the. Once prospects click the ad, they are brought to a post-click landing page where they can learn more about Comcast Business WiFi Pro, and sign up to receive a free service recommendation and price quote based on their own business needs. While lead ads are one decent option for brands to generate leads directly on the platform, they don’t quite measure up to using post-click landing pages to get the job done. So it is it important to get the basics right. UberConference uses a short and simple headline on their Facebook ad as well: At only four words long, it does a great job of persuading people to sign up. Comcast chose not to use a stock photo in their Facebook ad. For most business to business (B2B) companies the primary goal is not brand awareness but generating leads for their sales team. This image on this South Carolina Connections Academy ad caught my attention as I was scrolling through the Facebook mobile app: The image is bright, clear, and gives off an overall soft, happy vibe, and the smiling, relaxed woman helps build a human connection with users. Also it is compelling and it generates curiosity as you want to know how he can start a business in just one hour. Hire experts or freelancers on Fiverr. According to connect.io each email lead costs $3, and every 89th email lead went on to buy the course giving him $267 in net profit after all deductions and cancellations. This is what the actual Facebook Ad looked like. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. Including this in the ad headline immediately lets prospects know what’s different and special about your product or service compared to competitors. By continuing to use our website you agree to allow our use of cookies. According to AdEspresso, the average length for a Facebook ad headline is just five words: Headlines aren’t supposed to tell your entire story — they’re simply meant to grab visitors’ attention and make them want to click your ad to learn more. And th… By adding “when they need you most,” the company does a great job of playing off of people’s emotions. Facebook stalking your competition to preview their ad examples is time consuming. Businesses that sell to other businesses usually have a higher ticket item and the education process is often a longer journey. According to some research by eMarketer more than 66% of B2B businesses devote dollars to social media advertising. Conversely, here’s an aesthetic pleasing Facebook ad that Zillow created to promote their Premier Agent advertising: When prospects click the ad, they’re brought to this post-click landing page, which uses message match — in both the image and copy: QuickBooks uses relevance and message match through both copy and imagery as well. Lastly, the ad link sends traffic to a post-click landing page, which is great. Margin ads are more traditional of the two because they were the first type of advertising that Facebook introduced. Facebook ad stats. One option is to use a stock photo, and the other is to use an illustration photo. ), Include action verbs (try, test, get, receive, etc.). One of these objectives is Traffic. Google+, Pinterest and Slideshare pick up the crumbs. They show it on their ad, labeled with one of their competitors, and next to it, they display a strong-signal icon, labeled with their own service. The image itself is aesthetically pleasing and likely to grab users’ attention with the pink Stock logo. The other image option is to use an illustration photo — or any image that’s not a stock photo. Noah has spent over $2 million in Facebook ads and here is an example of one that works well for him. It lets you add a Get Directions call-to-action (CTA) button to your ad that will open a map to your store location. The fourth real estate Facebook ads example is from Daft.ie, a real estate company in the UK. That’s why we did it for you. 3 Examples of Facebook Ads That Work. And for free! The fourth real estate Facebook ad example is from Daft.ie. ThriveHive got the post-click landing page part right, but the campaign could use some message match improvement. For example, the Wee Squeak captured 600 targeted emails spending only $90 on Facebook Ads …that’s $0.15 per email! Whether you have a free trial or an ebook download, your landing page should match your Facebook ad. In fact, you’ll probably get the most cost-effective traffic this way. The other interesting part of the test was that the costs of the advertising from Facebook Lead ads went up dramatically after 7 days. These can include: Here is an example of the “Buying cycle” from Lee Odden at Top Rank Marketing to provide some perspective on your goals at different parts of the journey. See this example of a restaurant page like the ad below: This is one of several restaurant Facebook ads we’ll suggest in this blog, but this is a crucial part and is at the top of the funnel. There are both general averages and industry averages for Facebook ad spending. Images are also much more shareable and memorable than textual content. Examples Facebook ads can be a great way to build your email list and sales. This info is collected on a mobile-friendly lead form that is pre-populated with information from the user’s profile. © 2021 Postclick, Inc. All Rights Reserved. The copy, the image is colorful, vibrant, and both the product and is clearly pictured. Your offer is dating. The post text elaborates on this thought, asking prospects if their customers can find them online. The ads should always target a specific audience, and your offer should be unique and personalized to that audience. Use ad types on Facebook that are focused on lead generation. Facebook ads are the bread and butter of the company’s profits. It’s also very specific, so prospects know exactly what they’ll get by clicking the ad. Here’s their Facebook ad: And here’s the attached post-click landing page: There’s no mistaking that this is the same company and the exact same offer in both places. Furthermore, 20% of Facebook Ads simply direct traffic to another Facebook page. It allows you to choose different placements and use highly advanced targeting. Important note: The cost per 1,000 impressions varies greatly by placement.. For the same audience, Facebook suggested a bid of $2.37 for Instagram, $4.13 for Mobile News Feed, and $7.96 for Desktop News Feed.. Because of that, I suggest you use just one placement per ad set and then set a bid specifically for it.. Now that you have all that sorted out, let’s move to the Ads level. The service chose to surpass the stock photo option as well, and instead, staged a unique shot to use for their ad: Along with smiling women, pets are another great addition to photos, as most people tend to think they’re adorable, and they tug at their heartstrings. Target anyone who’s visited specific pages on your website by using this data from your Pixel. An often-overlooked way to improve your Facebook Ads is through the ad management settings. It is not as blunt as the typical “click here”, Driving traffic to a “Landing page” outside Facebook. It is all about generating leads and not about making a sale. Imagine a scenario where you’re advertising on a traffic source such as Facebook hoping to profit. When you test a variety of ad text, you’re able to see what works best for your campaigns and identify what’s making your targeted audience click. So they know a bit about lead generation. Here is a graphic from Wordstream that show the core objectives to choose in your Facebook ad dashboard.

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